AAPLSPYMSFTNVDAGLDETHTSLAQQQXRP
If Strategy bought Apple instead of Bitcoin…
$87.5B↑ vs $53.3B BTC value
Total invested
$64.1B
113 transactions
AAPL value today
$87.5B
+36.6% return
BTC value today
$53.3B
-16.7% return
AAPL outperformed by
+$34.2B
+53% more return on capital
Bitcoin (actual)
AAPL (hypothetical, total return)
Quietly working in the background
Dividends earned along the way
AAPL paid 23 dividends over this period
Cash dividends paid
$479M
before reinvestment
Compounded reinvested value
$638M
↑ $159M from reinvestment
Share of AAPL's total return
0.7%
rest is price appreciation
Where AAPL's $87.5B value comes from
total return = price + dividends
Price appreciation · $86.9B
Dividends · $638M
Price-only return
Reinvested dividends (compounded at ex-date avg price)
AAPL's lead over Bitcoin is largely price appreciation. $479M in dividends were reinvested along the way, compounding into the total.
Per-transaction breakdown
Showing 10 most recent of 113 transactions
Transaction dateAmountBTC value nowAAPL value now
Jun 15, 2026$100M$100M$101M
Jun 8, 2026$101M$98M$97M
Jun 1, 2026Sale$2M$2M$2M
May 18, 2026$2.0B$1.6B$2.0B
May 11, 2026$43M$34M$44M
Apr 27, 2026$255M$206M$285M
Apr 20, 2026$2.5B$2.2B$2.8B
Apr 13, 2026$1.0B$877M$1.2B
Apr 6, 2026$330M$307M$380M
Mar 23, 2026$77M$65M$91M

AAPL value includes reinvested dividends. Splits are silently adjusted. Saylor often makes multiple purchases per month — each is its own row. See methodology.