AAPLSPYMSFTNVDAGLDETHTSLAQQQXRP
If Strategy bought Apple instead of Bitcoin…
$90.7B↑ vs $54.1B BTC value
Total invested
$63.9B
116 transactions
AAPL value today
$90.7B
+41.9% return
BTC value today
$54.1B
-15.2% return
AAPL outperformed by
+$36.5B
+57% more return on capital
Bitcoin (actual)
AAPL (hypothetical, total return)
Quietly working in the background
Dividends earned along the way
AAPL paid 23 dividends over this period
Cash dividends paid
$479M
before reinvestment
Compounded reinvested value
$663M
↑ $184M from reinvestment
Share of AAPL's total return
0.7%
rest is price appreciation
Where AAPL's $90.7B value comes from
total return = price + dividends
Price appreciation · $90.0B
Dividends · $663M
Price-only return
Reinvested dividends (compounded at ex-date avg price)
AAPL's lead over Bitcoin is largely price appreciation. $479M in dividends were reinvested along the way, compounding into the total.
Per-transaction breakdown
Showing 10 most recent of 116 transactions
Transaction dateAmountBTC value nowAAPL value now
Jul 6, 2026Sale$135M$135M$135M
Jun 30, 2026Sale$81M$81M$81M
Jun 22, 2026$35M$33M$36M
Jun 15, 2026$100M$102M$105M
Jun 8, 2026$101M$99M$101M
Jun 1, 2026Sale$2M$2M$2M
May 18, 2026$2.0B$1.6B$2.1B
May 11, 2026$43M$34M$46M
Apr 27, 2026$255M$210M$296M
Apr 20, 2026$2.5B$2.2B$2.9B

AAPL value includes reinvested dividends. Splits are silently adjusted. Saylor often makes multiple purchases per month — each is its own row. See methodology.