AAPLSPYMSFTNVDAGLDETHTSLAQQQXRP
If Strategy bought Apple instead of Bitcoin…
$98.2B↑ vs $68.2B BTC value
Total invested
$63.7B
118 transactions
AAPL value today
$98.2B
+54.2% return
BTC value today
$68.2B
+7.0% return
AAPL outperformed by
+$30.0B
+47% more return on capital
Bitcoin (actual)
AAPL (hypothetical, total return)
Quietly working in the background
Dividends earned along the way
AAPL paid 24 dividends over this period
Cash dividends paid
$479M
before reinvestment
Compounded reinvested value
$719M
↑ $240M from reinvestment
Share of AAPL's total return
0.7%
rest is price appreciation
Where AAPL's $98.2B value comes from
total return = price + dividends
Price appreciation · $97.5B
Dividends · $719M
Price-only return
Reinvested dividends (compounded at ex-date avg price)
AAPL's lead over Bitcoin is largely price appreciation. $479M in dividends were reinvested along the way, compounding into the total.
Per-transaction breakdown
Showing 10 most recent of 118 transactions
Transaction dateAmountBTC value nowAAPL value now
Aug 10, 2026Sale$109M$109M$109M
Aug 3, 2026Sale$105M$105M$105M
Jul 6, 2026Sale$135M$135M$135M
Jun 30, 2026Sale$81M$81M$81M
Jun 22, 2026$35M$42M$39M
Jun 15, 2026$100M$129M$114M
Jun 8, 2026$101M$126M$110M
Jun 1, 2026Sale$2M$2M$2M
May 18, 2026$2.0B$2.0B$2.3B
May 11, 2026$43M$43M$49M

AAPL value includes reinvested dividends. Splits are silently adjusted. Saylor often makes multiple purchases per month — each is its own row. See methodology.