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If Strategy bought Costco instead of Bitcoin…
$72.5B↑ vs $54.1B BTC value
Total invested
$63.9B
116 transactions
COST value today
$72.5B
+13.5% return
BTC value today
$54.1B
-15.2% return
COST outperformed by
+$18.4B
+29% more return on capital
Bitcoin (actual)
COST (hypothetical, total return)
Quietly working in the background
Dividends earned along the way
COST paid 26 dividends over this period
Cash dividends paid
$985M
before reinvestment
Compounded reinvested value
$1.2B
↑ $233M from reinvestment
Share of COST's total return
1.7%
rest is price appreciation
Where COST's $72.5B value comes from
total return = price + dividends
Price appreciation · $71.3B
Dividends · $1.2B
Price-only return
Reinvested dividends (compounded at ex-date avg price)
COST's lead over Bitcoin is largely price appreciation. $985M in dividends were reinvested along the way, compounding into the total.
Per-transaction breakdown
Showing 10 most recent of 116 transactions
Transaction dateAmountBTC value nowCOST value now
Jul 6, 2026Sale$135M$135M$135M
Jun 30, 2026Sale$81M$81M$81M
Jun 22, 2026$35M$33M$35M
Jun 15, 2026$100M$102M$97M
Jun 8, 2026$101M$99M$99M
Jun 1, 2026Sale$2M$2M$2M
May 18, 2026$2.0B$1.6B$1.8B
May 11, 2026$43M$34M$41M
Apr 27, 2026$255M$210M$241M
Apr 20, 2026$2.5B$2.2B$2.4B

COST value includes reinvested dividends. Splits are silently adjusted. Saylor often makes multiple purchases per month — each is its own row. See methodology.