AAPLSPYMSFTNVDAGLDETHTSLAQQQXRP
If Strategy bought Costco instead of Bitcoin…
$79.6B↑ vs $64.4B BTC value
Total invested
$63.7B
118 transactions
COST value today
$79.6B
+25.1% return
BTC value today
$64.4B
+1.2% return
COST outperformed by
+$15.2B
+24% more return on capital
Bitcoin (actual)
COST (hypothetical, total return)
Quietly working in the background
Dividends earned along the way
COST paid 27 dividends over this period
Cash dividends paid
$1.1B
before reinvestment
Compounded reinvested value
$1.5B
↑ $358M from reinvestment
Share of COST's total return
1.8%
rest is price appreciation
Where COST's $79.6B value comes from
total return = price + dividends
Price appreciation · $78.2B
Dividends · $1.5B
Price-only return
Reinvested dividends (compounded at ex-date avg price)
COST's lead over Bitcoin is largely price appreciation. $1.1B in dividends were reinvested along the way, compounding into the total.
Per-transaction breakdown
Showing 10 most recent of 118 transactions
Transaction dateAmountBTC value nowCOST value now
Aug 10, 2026Sale$109M$109M$109M
Aug 3, 2026Sale$105M$105M$105M
Jul 6, 2026Sale$135M$135M$135M
Jun 30, 2026Sale$81M$81M$81M
Jun 22, 2026$35M$40M$38M
Jun 15, 2026$100M$122M$107M
Jun 8, 2026$101M$119M$109M
Jun 1, 2026Sale$2M$2M$2M
May 18, 2026$2.0B$1.9B$2.0B
May 11, 2026$43M$41M$45M

COST value includes reinvested dividends. Splits are silently adjusted. Saylor often makes multiple purchases per month — each is its own row. See methodology.