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If Strategy bought Costco instead of Bitcoin…
$72.8B↑ vs $53.3B BTC value
Total invested
$64.1B
113 transactions
COST value today
$72.8B
+13.6% return
BTC value today
$53.3B
-16.7% return
COST outperformed by
+$19.4B
+30% more return on capital
Bitcoin (actual)
COST (hypothetical, total return)
Quietly working in the background
Dividends earned along the way
COST paid 25 dividends over this period
Cash dividends paid
$871M
before reinvestment
Compounded reinvested value
$1.1B
↑ $233M from reinvestment
Share of COST's total return
1.5%
rest is price appreciation
Where COST's $72.8B value comes from
total return = price + dividends
Price appreciation · $71.7B
Dividends · $1.1B
Price-only return
Reinvested dividends (compounded at ex-date avg price)
COST's lead over Bitcoin is largely price appreciation. $871M in dividends were reinvested along the way, compounding into the total.
Per-transaction breakdown
Showing 10 most recent of 113 transactions
Transaction dateAmountBTC value nowCOST value now
Jun 15, 2026$100M$100M$98M
Jun 8, 2026$101M$98M$99M
Jun 1, 2026Sale$2M$2M$2M
May 18, 2026$2.0B$1.6B$1.8B
May 11, 2026$43M$34M$41M
Apr 27, 2026$255M$206M$242M
Apr 20, 2026$2.5B$2.2B$2.4B
Apr 13, 2026$1.0B$877M$964M
Apr 6, 2026$330M$307M$311M
Mar 23, 2026$77M$65M$75M

COST value includes reinvested dividends. Splits are silently adjusted. Saylor often makes multiple purchases per month — each is its own row. See methodology.