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If Strategy bought Costco instead of Bitcoin…
$68.3B↑ vs $68.2B BTC value
Total invested
$63.7B
118 transactions
COST value today
$68.3B
+7.3% return
BTC value today
$68.2B
+7.0% return
COST outperformed by
+$154M
+0% more return on capital
Bitcoin (actual)
COST (hypothetical, total return)
Quietly working in the background
Dividends earned along the way
COST paid 26 dividends over this period
Cash dividends paid
$985M
before reinvestment
Compounded reinvested value
$1.2B
↑ $166M from reinvestment
Share of COST's total return
1.7%
rest is price appreciation
Where COST's $68.3B value comes from
total return = price + dividends
Price appreciation · $67.2B
Dividends · $1.2B
Price-only return
Reinvested dividends (compounded at ex-date avg price)
COST's lead over Bitcoin is largely price appreciation. $985M in dividends were reinvested along the way, compounding into the total.
Per-transaction breakdown
Showing 10 most recent of 118 transactions
Transaction dateAmountBTC value nowCOST value now
Aug 10, 2026Sale$109M$109M$109M
Aug 3, 2026Sale$105M$105M$105M
Jul 6, 2026Sale$135M$135M$135M
Jun 30, 2026Sale$81M$81M$81M
Jun 22, 2026$35M$42M$33M
Jun 15, 2026$100M$129M$92M
Jun 8, 2026$101M$126M$93M
Jun 1, 2026Sale$2M$2M$2M
May 18, 2026$2.0B$2.0B$1.7B
May 11, 2026$43M$43M$39M

COST value includes reinvested dividends. Splits are silently adjusted. Saylor often makes multiple purchases per month — each is its own row. See methodology.