If Strategy bought Walt Disney instead of Bitcoin…
$68.0B↑ vs $64.4B BTC value
Total invested
$63.7B
118 transactions
DIS value today
$68.0B
+6.8% return
BTC value today
$64.4B
+1.2% return
DIS outperformed by
+$3.6B
+6% more return on capital
Bitcoin (actual)
DIS (hypothetical, total return)
Quietly working in the background
Dividends earned along the way
DIS paid 6 dividends over this period
Cash dividends paid
$1.2B
before reinvestment
Compounded reinvested value
$1.3B
↑ $95M from reinvestment
Share of DIS's total return
1.8%
rest is price appreciation
Where DIS's $68.0B value comes from
total return = price + dividends
Price appreciation · $66.8B
Dividends · $1.3B
Price-only return
Reinvested dividends (compounded at ex-date avg price)
DIS's lead over Bitcoin is largely price appreciation. $1.2B in dividends were reinvested along the way, compounding into the total.
Per-transaction breakdown
Showing 10 most recent of 118 transactions
Transaction date
Amount
BTC value now
DIS value now
Aug 10, 2026Sale
$109M
$109M
$109M
Aug 3, 2026Sale
$105M
$105M
$105M
Jul 6, 2026Sale
$135M
$135M
$135M
Jun 30, 2026Sale
$81M
$81M
$81M
Jun 22, 2026
$35M
$40M
$39M
Jun 15, 2026
$100M
$122M
$112M
Jun 8, 2026
$101M
$119M
$116M
Jun 1, 2026Sale
$2M
$2M
$2M
May 18, 2026
$2.0B
$1.9B
$2.2B
May 11, 2026
$43M
$41M
$46M
DIS value includes reinvested dividends. Splits are silently adjusted. Saylor often makes multiple purchases per month — each is its own row. See methodology.