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If Strategy bought Lululemon Athletica instead of Bitcoin…
$28.2B vs $53.3B BTC value
Total invested
$64.1B
113 transactions
LULU value today
$28.2B
-56.0% return
BTC value today
$53.3B
-16.7% return
BTC outperformed by
+$25.1B
+39% more return on capital
Bitcoin (actual)
LULU (hypothetical)
Per-transaction breakdown
Showing 10 most recent of 113 transactions
Transaction dateAmountBTC value nowLULU value now
Jun 15, 2026$100M$100M$94M
Jun 8, 2026$101M$98M$97M
Jun 1, 2026Sale$2M$2M$2M
May 18, 2026$2.0B$1.6B$1.9B
May 11, 2026$43M$34M$37M
Apr 27, 2026$255M$206M$195M
Apr 20, 2026$2.5B$2.2B$1.7B
Apr 13, 2026$1.0B$877M$698M
Apr 6, 2026$330M$307M$237M
Mar 23, 2026$77M$65M$52M

LULU paid negligible dividends during this period and is treated as price-return-only. Splits are silently adjusted. Saylor often makes multiple purchases per month — each is its own row. See methodology.