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If Strategy bought Lululemon Athletica instead of Bitcoin…
$30.9B vs $54.1B BTC value
Total invested
$63.9B
116 transactions
LULU value today
$30.9B
-51.7% return
BTC value today
$54.1B
-15.2% return
BTC outperformed by
+$23.3B
+36% more return on capital
Bitcoin (actual)
LULU (hypothetical)
Per-transaction breakdown
Showing 10 most recent of 116 transactions
Transaction dateAmountBTC value nowLULU value now
Jul 6, 2026Sale$135M$135M$135M
Jun 30, 2026Sale$81M$81M$81M
Jun 22, 2026$35M$33M$40M
Jun 15, 2026$100M$102M$104M
Jun 8, 2026$101M$99M$107M
Jun 1, 2026Sale$2M$2M$2M
May 18, 2026$2.0B$1.6B$2.1B
May 11, 2026$43M$34M$41M
Apr 27, 2026$255M$210M$215M
Apr 20, 2026$2.5B$2.2B$1.9B

LULU paid negligible dividends during this period and is treated as price-return-only. Splits are silently adjusted. Saylor often makes multiple purchases per month — each is its own row. See methodology.