AAPLSPYMSFTNVDAGLDETHTSLAQQQXRP
If Strategy bought Pepsi Co instead of Bitcoin…
$67.0B↑ vs $53.3B BTC value
Total invested
$64.1B
113 transactions
PEP value today
$67.0B
+4.6% return
BTC value today
$53.3B
-16.7% return
PEP outperformed by
+$13.7B
+21% more return on capital
Bitcoin (actual)
PEP (hypothetical, total return)
Quietly working in the background
Dividends earned along the way
PEP paid 24 dividends over this period
Cash dividends paid
$3.9B
before reinvestment
Compounded reinvested value
$3.8B
reinvested at ex-date close
Share of PEP's total return
5.7%
rest is price appreciation
Where PEP's $67.0B value comes from
total return = price + dividends
Price appreciation · $63.2B
Dividends · $3.8B
Price-only return
Reinvested dividends (compounded at ex-date avg price)
PEP's lead over Bitcoin is largely price appreciation. $3.9B in dividends were reinvested along the way, compounding into the total.
Per-transaction breakdown
Showing 10 most recent of 113 transactions
Transaction dateAmountBTC value nowPEP value now
Jun 15, 2026$100M$100M$99M
Jun 8, 2026$101M$98M$102M
Jun 1, 2026Sale$2M$2M$2M
May 18, 2026$2.0B$1.6B$1.9B
May 11, 2026$43M$34M$41M
Apr 27, 2026$255M$206M$236M
Apr 20, 2026$2.5B$2.2B$2.3B
Apr 13, 2026$1.0B$877M$921M
Apr 6, 2026$330M$307M$303M
Mar 23, 2026$77M$65M$73M

PEP value includes reinvested dividends. Splits are silently adjusted. Saylor often makes multiple purchases per month — each is its own row. See methodology.