AAPLSPYMSFTNVDAGLDETHTSLAQQQXRP
If Strategy bought Pepsi Co instead of Bitcoin…
$64.1B↑ vs $54.1B BTC value
Total invested
$63.9B
116 transactions
PEP value today
$64.1B
+0.3% return
BTC value today
$54.1B
-15.2% return
PEP outperformed by
+$9.9B
+16% more return on capital
Bitcoin (actual)
PEP (hypothetical, total return)
Quietly working in the background
Dividends earned along the way
PEP paid 24 dividends over this period
Cash dividends paid
$3.2B
before reinvestment
Compounded reinvested value
$3.0B
reinvested at ex-date close
Share of PEP's total return
4.7%
rest is price appreciation
Where PEP's $64.1B value comes from
total return = price + dividends
Price appreciation · $61.1B
Dividends · $3.0B
Price-only return
Reinvested dividends (compounded at ex-date avg price)
PEP's lead over Bitcoin is largely price appreciation. $3.2B in dividends were reinvested along the way, compounding into the total.
Per-transaction breakdown
Showing 10 most recent of 116 transactions
Transaction dateAmountBTC value nowPEP value now
Jul 6, 2026Sale$135M$135M$135M
Jun 30, 2026Sale$81M$81M$81M
Jun 22, 2026$35M$33M$34M
Jun 15, 2026$100M$102M$96M
Jun 8, 2026$101M$99M$100M
Jun 1, 2026Sale$2M$2M$2M
May 18, 2026$2.0B$1.6B$1.9B
May 11, 2026$43M$34M$39M
Apr 27, 2026$255M$210M$228M
Apr 20, 2026$2.5B$2.2B$2.2B

PEP value includes reinvested dividends. Splits are silently adjusted. Saylor often makes multiple purchases per month — each is its own row. See methodology.